Cold Calling Playbook + Coaching
The Cold Calling Playbook That Turns Calls Into Conversations — and Conversations Into Meetings
A fully custom cold calling script built for your ICP, paired with 4 live coaching sessions, objection trees, and voicemail scripts. Your reps will know exactly what to say — every time.
Get Your Playbook — $1,500What’s Included
Everything Your Reps Need to Pick Up the Phone With Confidence
📞 Custom Cold Calling Script
- Attention-grabbing opener (3 proven variations)
- Problem-focused value statement
- Qualifying questions built around your ICP
- Soft close for scheduling a discovery call
- 3 variations: C-suite, Manager, and Director
🌳 Objection Handling Tree
- “We’re not interested” — 3 tested responses
- “We already have a vendor” — how to stay in the door
- “Send me an email” — how to keep the conversation live
- “No budget right now” — the re-engagement response
- “Call me back in 6 months” — same-day follow-up framework
📬 Voicemail & Follow-Up Scripts
- 3 voicemail scripts (under 20 seconds each)
- Email follow-up after no voicemail reply
- LinkedIn follow-up after call attempt
- Callback request message
🎧 4 Live Coaching Sessions
- Session 1: Playbook walkthrough + role play
- Session 2: Call recording review (real calls)
- Session 3: Objection handling drill
- Session 4: Final refinement + accountability setup
Sample Script Preview
Here’s What a Custom Opener Looks Like
// Opener — Director of Sales, B2B SaaS Example
REP: “Hey [Name], this is [Rep Name] with [Company]. I’ll be upfront — this is a cold call, and I only need 30 seconds. Is that okay?”
// [Prospect responds — usually yes, or ‘make it quick’]
REP: “Appreciate it. We work with sales directors at [target industry] companies who are frustrated that their team is making lots of calls but booking very few meetings. We help them close that gap with a tested outreach system — usually in about 30 days. Does that sound like anything your team is dealing with?”
REP: “Hey [Name], this is [Rep Name] with [Company]. I’ll be upfront — this is a cold call, and I only need 30 seconds. Is that okay?”
// [Prospect responds — usually yes, or ‘make it quick’]
REP: “Appreciate it. We work with sales directors at [target industry] companies who are frustrated that their team is making lots of calls but booking very few meetings. We help them close that gap with a tested outreach system — usually in about 30 days. Does that sound like anything your team is dealing with?”
Pricing
Flat-Rate Investment
Cold Calling Playbook & Coaching
$1,500
One-time flat fee. No hidden costs.
- Custom cold calling script (3 variations)
- Full objection handling tree
- Voicemail + follow-up scripts
- 4 live coaching sessions (45 min each)
- Call recording review and feedback
- Rep daily call tracking template
Your Reps Shouldn’t Have to Guess What to Say. Give Them a Script That Works.
Book a free 15-minute call and we’ll show you exactly what a custom cold calling playbook looks like for your business.
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