1-Day Virtual Workshop
Account-Based Selling Workshop — Find Your Top 50 Targets and Build the Playbook to Close Them
A focused 1-day virtual workshop where we identify your highest-value target accounts, build personalized outreach per vertical, and design a full multi-touch sequence your team can launch the next day.
Reserve Your Workshop Seat — $2,000Workshop Agenda
Full-Day Virtual Workshop — What We Cover
Live, working session — not a slide deck presentation. You leave with a fully built ABS playbook, not homework.
ICP Deep Dive & Account Scoring
We map your ideal account profile using revenue, headcount, industry, tech stack, and buying signals. Score your existing pipeline and identify your top 50 target accounts.
Stakeholder Mapping
For each account, identify the full buying committee — who’s the champion, who’s the economic buyer, who’s the blocker. Build your contact list per account.
Break
Personalized Messaging by Vertical
Build outreach messaging for each of your 2-3 target verticals. Every message is tailored to that buyer’s specific pain point, not a generic pitch.
Multi-Touch Sequence Design
Build your complete outreach sequence — email, LinkedIn, phone — with timing, content, and escalation logic for each touch point.
Launch Readiness & Next Steps
Load your sequence into your CRM, assign accounts to reps, set week-1 goals, and schedule your 30-day check-in.
Deliverables
What You Walk Away With
🎯 Target Account List
- Top 50 scored target accounts
- Scored by fit, intent, and revenue potential
- Contact names, titles, and LinkedIn URLs
- Formatted for CRM import (HubSpot, Salesforce, or CSV)
✉️ Outreach Playbook by Vertical
- 2-3 verticals with dedicated messaging
- 3-touch email sequence per vertical
- LinkedIn outreach scripts per buyer persona
- Cold call opener per vertical
📊 Account Plan Template
- One-page account plan per target (Smartsheet)
- Stakeholder map per account
- Deal status and next action tracking
- Revenue potential estimate
🔄 Multi-Touch Sequence
- 10-touch campaign (email + LinkedIn + phone)
- Timing logic and cadence rules
- CRM sequence template (HubSpot-ready)
- Engagement response scripts
Pricing
One Flat Investment
Account-Based Selling Workshop
Flat fee. Up to 5 team members per session.
- Full 1-day virtual workshop (6 hours)
- Top 50 scored target account list
- Vertical-specific outreach playbook
- Multi-touch sequence (10 touches)
- Account plan template (Smartsheet)
- 30-day follow-up check-in call
Stop Spraying and Praying. Start Targeting the Right Accounts With the Right Message.
Book a free 15-minute call to see if the ABS Workshop is the right next step for your sales team.
Book a Free Call