Everything You Wanted to Ask
Answers to the most common questions about our services, process, pricing, and guarantees.
About Our Services
What’s the difference between your DFY Sales Plan and your Training Program?
The DFY Sales Plan builds the infrastructure: ICP, territories, quotas, outreach sequences, and objection trees. The Training Program teaches your reps to execute what’s in the plan. The DFY Plan is the natural starting point, with training layered after — but you can run them in either order.
Can you work with teams outside SaaS?
Yes. The frameworks are built for B2B services, consulting firms, manufacturing sales, fintech, healthtech, and agency teams — they apply anywhere with a defined ICP and a multi-touch sales cycle.
Do you deliver training in-person or virtually?
By default, virtual — it keeps costs lower and attendance higher. In-person workshops are available in Dallas, or if you fly the team in. Hybrid is also an option for distributed teams.
Pricing & Engagement
How long does the DFY Sales Plan take?
Five business days from kickoff to delivery. Day 1–2: discovery. Day 3–4: build. Day 5: review, refine, and hand off. Rush timelines can be discussed on the strategy call.
What’s included in the $15,000 DFY package?
Full ICP definition, territory and quota modeling, 3-channel outbound sequences, objection-handling tree, discovery-call scripts, call-coaching rubric, and a 30-day implementation roadmap. Plus a 1-hour rollout call with your leadership team.
Do you offer payment plans?
Yes — for engagements $5,000 and above, we offer 50% upfront and 50% on delivery. Larger engagements can be split into monthly installments over the engagement period.
Results & Guarantees
What results should we expect?
That depends on your starting point and how disciplined the team is about executing the plan as built. On the strategy call we’ll talk through what a realistic target looks like for your team — we don’t publish benchmark numbers we can’t stand behind.
What’s your satisfaction guarantee?
30 days. If the DFY plan or training cohort doesn’t meet what we promised in the SOW, we’ll refund the engagement in full — no arbitration, no lawyers.
Will this work for a team of just 2–3 reps?
Yes, and it often works even better. Small teams execute faster because there’s less political friction. The DFY plan is designed to work for a solo founder making a first sales hire just as well as for an established team.
Getting Started
What happens on the strategy call?
15 minutes. We ask five questions about your team, your ICP, and your current pipeline. We diagnose the single biggest gap and recommend the service that fixes it — or tell you we’re not the right fit. No pitch, no pressure.
How quickly can we start?
Usually within 1–2 weeks of the strategy call. Availability depends on the current engagement calendar.
Who will I actually work with?
You work directly with the consultant who builds your plan, from kickoff through 30 days post-delivery. No hand-offs — the person you start with is the person you finish with.
Still Have Questions?
Book a free strategy call. Bring your list. We’ll answer every question and tell you honestly whether we’re the right fit.
Book Your Free Call