Consultative Selling Techniques Playbook
Run discovery-led sales conversations that uncover real needs and earn the next step.
$97one-time payment
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What you get with Consultative Selling Techniques Playbook
The Consultative Selling Techniques Playbook is a written, step-by-step guide to selling by diagnosing first and recommending second. It replaces the feature dump with a repeatable conversation structure built around the buyer's situation, problems, and desired outcome.
Each chapter covers one stage of a consultative conversation: preparing hypotheses, opening the call, asking layered discovery questions, summarizing what you heard, and positioning a recommendation that maps directly to the buyer's words.
You get question banks, talk tracks, and one-page worksheets you can keep open during calls. Everything is written for B2B and high-consideration B2C sales where trust and fit matter more than pressure.
Work through it in a weekend, then use it as a reference before every important conversation.
Everything included
- The 5-stage consultative conversation framework
- 120+ discovery questions grouped by situation, problem, impact, and outcome
- Pre-call hypothesis worksheet
- Active listening and summarizing scripts
- Recommendation framing templates that tie features to stated needs
- How to handle 'just send me a proposal' without losing control
- Next-step and mutual action plan templates
- Printable one-page call guide
Built for
- Reps who talk more than they listen and want a better structure
- Founders who sell their own product or service
- Sales managers who want a shared discovery standard for the team
Common questions
What format is the playbook?
A downloadable PDF guide with fillable worksheets and printable one-page call guides.
Is this for B2B or B2C?
Both, though the examples lean toward B2B and higher-ticket B2C sales where buyers compare options carefully.
How long does it take to work through?
Most people can read it and complete the worksheets in four to six hours.
Do I get updates?
Yes. Any revisions to this edition are sent to the email address used at checkout.
Ready to get started?
Run discovery-led sales conversations that uncover real needs and earn the next step.
$97one-time payment
Buy now — $97 →