Case Studies

Real Teams. Real Pipeline. Real Results.

Select engagements from the past 24 months. Every number shown was validated against the client’s CRM before publication.

B2B SaaS · 40 Reps

Series-B Fintech Rebuilds Outbound From Scratch

The Challenge

Inbound-dependent team stalled after leads dried up. SDRs had no playbook, AEs were running 4 different pitches, forecast accuracy was 60%.

What We Delivered

DFY Sales Plan + 6-week training cohort for 12 SDRs and 8 AEs. Rebuilt ICP, shipped 3-sequence outbound motion, installed discovery framework.

+185%

Outbound Meetings

+42%

Close Rate

90 days

To Impact

“We had good people and terrible process. They fixed the process in five days and trained us for six weeks. Q4 pipeline hit a record.”— VP Sales, Series-B Fintech

B2B Services · 15 Reps

Professional Services Firm Hits Highest Close Rate in 8 Years

The Challenge

15 consultants doing their own selling. No shared discovery methodology. Losing deals to cheaper competitors despite superior delivery.

What We Delivered

Discovery-focused training cohort + custom objection-handling playbook. Installed MEDDPICC-light framework for opportunity qualification.

+68%

Close Rate

-22%

Sales Cycle

$1.2M

Added Pipeline

“We stopped competing on price because we finally learned how to qualify out and sell value. It’s a different business now.”— Managing Partner, Consulting Firm

Cybersecurity · 8 Reps

MSP Doubles ARR in Two Quarters

The Challenge

Owner-led sales team hitting a ceiling. Two AEs were carrying 70% of revenue and burning out. No repeatable motion for new hires.

What We Delivered

Full DFY Sales Plan + cold-calling playbook + onboarding rubric. Productized the top rep’s pitch into a 30-day ramp for new AEs.

ARR

30 days

New Rep Ramp

Hires Promoted

“We finally have a playbook a junior hire can run without hand-holding. That alone changed what’s possible for us.”— Founder, Cybersecurity MSP

Agency · 6 Reps

Digital Agency Breaks 7-Figure Pipeline Ceiling

The Challenge

Founder-dependent BD stuck at $800K ARR. Every deal ran through the CEO. Other reps could get meetings but couldn’t close.

What We Delivered

LinkedIn & Social Selling Mastery for the full team + DFY discovery scripts tailored to agency buying committees.

+240%

LinkedIn Meetings

$1.6M

New Pipeline

Non-Founder Closes

“I can finally take a vacation. That’s the real KPI nobody talks about.”— CEO, Digital Agency

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